With an increasing international demand for New Zealand adventure holidays, there are an increasing number of tour companies opening to cater for their needs. However, like in all industries, there are a few cowboys out there who promise the world and deliver very little. Furthermore, established brands in the New Zealand tourism industry are coming under scrutiny for their focus on profits and turnover; sometimes forgetting that the tourist and their experience is at the centre of the whole business and its success. On the plus side, however, is that those companies specialising in New Zealand adventure holidays who put the guest first, are experiencing rapid success. The old saying that the customer is always right is being extended further to the customer is the centre of all business activities, with their satisfaction the measure of success. This is the motto and underlying business philosophy of Haka Tours NZ; one that has won them the coveted Tourism Industry award in 2010 for business innovation.
Continue reading →